Non-Governmental Organisation

There are 6 white papers for this category.

Building a Future-Proof Marketing Strategy |

Nonprofit marketers everywhere have been striving to meet supporters' digital-first expectations, do more with less, and accommodate data privacy laws to prepare for the future.

It is a time of tremendous transformation that requires marketers to reimagine how they connect. Salesforce's latest report shares insights from marketing leaders worldwide to understand how they prioritise efforts and adapt to change.

Discover more findings in the full report and use them to empower your marketing success.

Parkinson’s UK: Customer Story |

Parkinson’s UK supports people living with the condition and their families. It helps people access the best local services, coordinate healthcare, and campaigns for policy change at government level.

There are approximately 145,000 people living with Parkinson’s in the UK, and the organisation is working to reach as many of them as possible. Every year, individual and corporate fundraisers bring in millions of pounds that goes towards vital research and running activities to support families.

While Parkinson’s UK was using Marketing Cloud to manage communications, the team needed to optimise the platform and transform its processes to put people at the heart of supporter engagement. It also wanted to make it easier to manage consent and maximise opportunities to reach a larger audience.

They transformed their approach to marketing and raised 70% more donations for its services with Salesforce.

Read this customer story to find out more.

Achieve greater outcomes with your digital marketing strategy |

Nonprofit marketers are increasingly looking to create more personalised and connected digital experiences for stakeholders. However, sometimes knowing where to start can be a challenge.

Learn where you are on your digital marketing journey, and discover how to:
● Identify gaps in your process and uncover areas for improvement
● Begin a conversation with your senior team with this assessment as your guide
● Make changes to deliver personalised and unified messages across channels

Take the assessment and discover how digital tools can help drive marketing ROI at your organisation.

Marketing Cloud Engagement for Nonprofits |

See how Marketing Cloud Engagement for Nonprofits makes it faster & easier to personalise supporter communications.
Watch our demo and learn how to:

Easily create email communications fast
Personalise content for your supporters
Scale your marketing efforts as you grow

See what’s driving exceptional nonprofit service today |

For nonprofits, the service demands that increased during COVID haven’t lessened. Now audiences want more support and more connection.

Organisations are implementing digital solutions enabling them to meet demand cost-effectively while personalising approaches to provide the level of service the public now expects. Despite this shift, only 21% of nonprofit service professionals rate customer satisfaction as excellent, compared to 42% of commercial sector counterparts.

From automation to personalisation, this report pinpoints five critical trends that define what makes for the most successful nonprofit service delivery and shares how these insights can work for you.

State of Service for Nonprofits: Customer Story |

Noise Solution connects at-risk young people with professional musicians to learn new skills, boost their self-worth, and help them feel more in control.

With help from an implementation partner, the organisation rolled out Salesforce using mostly declarative functionality and clicks not code. The idea being to leverage technology to help change peoples’ lives for good, while saving the state millions in reduced resource drain for families and local government. Salesforce provides both a CRM and an internal social media platform with a user-centric portal where multiple stakeholders form a support network for each young person.

Noise Solution is changing lives and saving local governments millions – and with the help of Salesforce, it has the stories and metrics to prove it.