Parkinson’s UK: Customer Story
Parkinson’s UK supports people living with the condition and their families. It helps people access the best local services, coordinate healthcare, and campaigns for policy change at government level.
There are approximately 145,000 people living with Parkinson’s in the UK, and the organisation is working to reach as many of them as possible. Every year, individual and corporate fundraisers bring in millions of pounds that goes towards vital research and running activities to support families.
While Parkinson’s UK was using Marketing Cloud to manage communications, the team needed to optimise the platform and transform its processes to put people at the heart of supporter engagement. It also wanted to make it easier to manage consent and maximise opportunities to reach a larger audience.
They transformed their approach to marketing and raised 70% more donations for its services with Salesforce.
Read this customer story to find out more.