The CFO’s Guide to Data Assetization and Monetization

Data’s growing ubiquity is revolutionizing the ways organizations use it to make money. Thanks to the trail of data attached to every online activity and device, data can be used for transactional, informational, and analytical purposes.

Leaders today look to CFOs to help them understand the real and potential value of data and its analytical uses. Your colleagues in IT and Operations can figure out how to make the technology work, but it’s up to you to figure out if it’s worth doing. 

In this paper, we’ll describe four data asset models that push the boundaries of business; discuss how technology enables you to apply traditional asset principles to your data; and provide some tactical suggestions to help you get started.

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