State of Sales Enablement Report 2022

Over the last year, organisations have faced significant obstacles with the way they operate, including permanent virtual work, new buyer expectations, intensified competition, and a potential economic downturn.

These challenges require companies to continue to appeal to buyers’ current needs, encourage sellers to grow their capabilities, and maximise revenue with limited resources. With sales enablement, revenue teams can feel empowered to satisfy the needs of prospects and customers and achieve consistently high performance.

In the eighth annual research report, State of Sales Enablement Report 2022, you will learn how to:

Arm Reps to Personalise Buyer Experiences: Enablement can aid sales teams in supplying reps with tailored content, guiding them with plays, and streamlining processes to create a seamless buying experience.
Prepare Reps for Sustained Success: Training and coaching programs will help you prepare your sales reps to achieve success and achieve business objectives.
Prove Impact to Solidify Enablement’s Value: By providing data-driven insights to measure the success of their initiatives against core business priorities, enablement can drive visible value and alignment across the organisation.

Download the report today to learn how sales enablement can level up its efforts to create more value for the business and solidify its role in the organisation.