Car-Sharing Service Puts Data in the Driver’s Seat to Achieve Rapid Growth
With this vastly changed mobility landscape, automakers have come to realise that they must change their offerings as well if they are to avoid being relegated to the role of hardware manufacturers. Thus was born the Share Now car-sharing service, a joint venture between Daimler AG and BMW Group (which grew out of the companies’ prior independent services car2go and DriveNow).
Headquartered in Berlin and offering services in 16 major cities across eight European countries, Share Now employ just one app to put a free-floating 20,000-vehicle fleet at the fingertips of drivers who can rent cars by the minute, hour, or day—insurance, fuel, and maintenance included—before dropping them off on a city street.